Discover how LG and Cineteca Nacional transformed the outdoor cinema experience in Mexico City using cutting-edge LED signage technology. The goal was to create an open-air forum that delivered image quality comparable to a traditional cinema while being resilient to weather changes. This case study illustrates how LG's business solutions achieved this objective by providing superior image quality, weatherproof technology, and impressive screen sizes, allowing audiences to enjoy a cinematic experience akin to that of a conventional theater. Best of all, Mexican audiences can experience this unique offering through free screenings, making cinema accessible to everyone.